Search Engine Optimisation (SEO)
ON SITE IMPROVEMENTS:
What changes to your site are required to make the most of the opportunities revealed in your benchmarking report? We look at all aspects of your site from the page titles and site content through to the website design to make the changes required to improve your sites performance.
Page Title and Meta Detail
Once of the most important aspects of your site content that Search Engines look for is the Page Title and the Meta Descriptions and Keywords. Are they optimised for the Keywords that deliver the most Visitors and Conversions? We take the keyword analysis in the benchmarking report and optimise your Page Titles and Meta Details to maximum effect.
Content
We work with the content on your site to improve your rankings. Is the text keyword dense? Does it even contain the correct keywords? Is there enough content on the page to get it ranked? These are some of the issues we look at when optimising content on a page. Within the SEO industry there is a phrase 'Content is King'....is yours good enough?
Navigation and Linking
The internal linking structure and the navigation are of upmost importance to your success of your site. Are Search Engines able to 'spider' your site effectively? This simply means does the site structure allow search engines to visit every page and read the content, if it doesn't then how will a Search Engine rank your site? Content is only king when it can be found by the search engines.
Conversion Analysis
Is there anything that can be changed about your site content or structure that will improve the conversion rate? We take this task as part of the SEO process as the ultimate aim of improving visitor numbers is to increase the number of conversions and give you a healthy Return on Investment.
