Pay Per Click (PPC)
What is PPC?
Pay Per Click (PPC) involves positioning a paid-for ad for your business at the top of the Search Engine Results Page (SERP) for your website's most relevant search terms. You will then pay a specific amount for each visitor who reaches your website via these targeted ads, hence the term "pay per click".
Why Pay Per Click?
PPC is a proven method of getting results quickly for your website, and is one of the most measurable ways of driving an immediate return on investment. A PPC campaign will immediately bring new traffic into your website, and each campaign can be tailored to suit the individual needs of your business, making it one of the most flexible, dynamic forms of internet marketing around.
Our PPC Services:
Google AdWords is one of the most indispensable tools to any PPC campaign, allowing users to create cost-per-click ads for their website that will be placed at the top of search results for specific keywords. As part of your PPC strategy with Hit Search, we can help you to set up your Google AdWords account, and show you how to best utilise this tool to drive conversions.
More information on how Hit Search uses Google AdWords to get the most out of PPC campaigns
With the continuing advances in mobile technology, it is vital that you include a specialist mobile strategy in your overall PPC campaign. Although the general idea for Mobile PPC is much the same as it is for desktop, there are some important differences to consider. Hit Search can guide you every step of the way through your mobile PPC campaign.
More information on how Hit Search works to implement a Mobile PPC strategy
The social networking site for professionals has developed its own advertising cost-per-click platform, giving you access to over 12 million professionals around the world. Hit Search can guide you through the full LinkedIn process, from creating your account and perfecting your ad copy, to finding your target audience and setting a budget.
More information on how Hit Search can help to set up a successful LinkedIn strategy
You’ve set up your Google AdWords account, created your ads, set your target keywords and your budgets, and your ads are now live. But the clicks that are coming through to your website are not resulting in the conversion rate that you had hoped for. Hit Search can evaluate your website and show you how you can make the most of your PPC campaign.
More information on PPC Conversion Rate Optimisation
To get a full understanding of how your PPC campaign is performing, you need to look at more than just AdWords and Analytics reports. Funnel analysis allows you to see how all of your marketing channels work together to drive your website’s conversion rate; Hit Search can provide you with a funnel analysis report so you can see the full effect of your PPC campaign.
More information on how Hit Search uses Funnel Analysis
One of the most tried and tested methods for optimising your website’s landing pages is by using s system called A/B split, or multi variant testing. This involves setting up different versions of your landing pages and testing them amongst certain sections of your website traffic to see which method is most successful in driving conversions.
More information on how Hit Search implement A/B and multivariant testing
Traditionally, only a small percentage of visitors to a website will convert on their first visit. The process of advertising retargeting focuses on bringing the rest of those visitors back. With a successful ad retargeting strategy, you will keep track of all of the users who visit your website without converting, and deliver your ads to them as they browse other websites.
More information on how Hit Search can help with an Advertising Retargeting strategy
One of the most creative and eye-catching forms of online advertising, display advertising targets your audience using text, images and animations. From banner ads across the top of a page, to multiple purpose units that can be used in many different forms; Hit Search can work with you to deliver a compelling display advertising campaign.
More information on Display Advertising Campaigns
What Goes Into a Hit Search PPC Campaign?
- Setup of online PPC account
- Unlimited generation of relevant keywords
- Development of titles and descriptions to be used in search engines
- Setup of analytics and tracking services
- Generation of locally/geographically targeted ad campaigns
- Timed campaigns, delivering ads when your target audience is most likely to respond
- Reports measuring your Return On Investment (ROI)
- Website consultancy to improve the user’s journey to your desired goal
- Delivery of weekly/monthly reports updating you on your PPC campaign
If you would like to know more about Pay Per Click, and find out how Hit Search can create a bespoke PPC campaign for your website, get in touch with us today by using our online contact form.
