PPC is a proven method of getting results quickly for your website, and is one of the most measurable ways of driving an immediate return on investment. A PPC campaign will immediately bring new traffic into your website, and each campaign can be tailored to suit the individual needs of your business, making it one of the most flexible, dynamic forms of internet marketing around.
Google AdWords is one of the most indispensable tools to any PPC campaign, allowing users to create cost-per-click ads for their website that will be placed at the top of search results for specific keywords. As part of your PPC strategy with Hit Search, we can help you to set up your Google AdWords account, and show you how to best utilise this tool to drive conversions.
With the continuing advances in mobile technology, it is vital that you include a specialist mobile strategy in your overall PPC campaign. Although the general idea for Mobile PPC is much the same as it is for desktop, there are some important differences to consider. Hit Search can guide you every step of the way through your mobile PPC campaign.
The social networking site for professionals has developed its own advertising cost-per-click platform, giving you access to over 12 million professionals around the world. Hit Search can guide you through the full LinkedIn process, from creating your account and perfecting your ad copy, to finding your target audience and setting a budget.
Similar to Google AdWords, Facebook has its own cost-per-click platform in which users can place paid-for ads in order to target specific groups of Facebook users. We can work with you to develop a Facebook CPC strategy that will drive your conversion rate, tailoring your ad copy and ensuring your ads are reaching your intended audience.
You’ve set up your Google AdWords account, created your ads, set your target keywords and your budgets, and your ads are now live. But the clicks that are coming through to your website are not resulting in the conversion rate that you had hoped for. Hit Search can evaluate your website and show you how you can make the most of your PPC campaign.
To get a full understanding of how your PPC campaign is performing, you need to look at more than just AdWords and Analytics reports. Funnel analysis allows you to see how all of your marketing channels work together to drive your website’s conversion rate; Hit Search can provide you with a funnel analysis report so you can see the full effect of your PPC campaign.
One of the most tried and tested methods for optimising your website’s landing pages is by using s system called A/B split, or multi variant testing. This involves setting up different versions of your landing pages and testing them amongst certain sections of your website traffic to see which method is most successful in driving conversions.
Traditionally, only a small percentage of visitors to a website will convert on their first visit. The process of advertising retargeting focuses on bringing the rest of those visitors back. With a successful ad retargeting strategy, you will keep track of all of the users who visit your website without converting, and deliver your ads to them as they browse other websites.
One of the most creative and eye-catching forms of online advertising, display advertising targets your audience using text, images and animations. From banner ads across the top of a page, to multiple purpose units that can be used in many different forms; Hit Search can work with you to deliver a compelling display advertising campaign.