The major search engines, Google in particular, are always changing the ways in which they rank a website. This has been particularly evident over the last 12 months, with the now infamous Google Panda and Google Penguin updates which have played havoc with a lot of websites.
Search engines are constantly trying to remove sites who try and push their way up the search rankings via dishonest methods, overtaking those who have correctly adhered to the company's guidelines. A comprehensive search engine optimisation campaign that is fully compliant with search guidelines will provide long term success over these "quick fixes".
If your website is experiencing plenty of traffic, but these visitors are not turning into conversions, you need to find out why this is happening and address the problem. Hit Search can develop a Conversion Rate Optimisation (CRO) strategy for your website, employing the best practices to ensure that more of your visitors turn into conversions.
The Google Panda and Penguin updates have created havoc for thousands of websites. If these updates have had a negative effect on your website’s SEO campaign, Hit Search can ensure that your website is fully compliant with both Google Panda and Penguin, not only restoring your previous rankings, but pushing your website even further.
The key to any successful SEO campaign is ensuring that your website is full of original, keyword-rich content, pushing your site further up the search rankings, which will in turn drive your conversion rate. As an integrated Search Engine Optimisation Agency Hit Search has its own in-house content team who will produce quality content for your website that will engage users and boost your SEO rankings.
The best way to spread the word online about what your business has to offer, and drive traffic to your website, is with a regular stream of optimised press releases distributed to a variety of online sources. With Hit Search, you will benefit from a bespoke press release service with your SEO package, and access to performance reports for each article.
Links are the streets that link websites together, and help search engine crawlers to navigate the web and identify the most popular websites for higher rankings. A comprehensive link building strategy is critical to the success of any SEO campaign, and Hit Search can help you implement a link building campaign that will shoot your site up the rankings.
The market for mobile devices such as smartphones and tablet PCs continues to grow at an astronomical rate, so it is now more important than ever to ensure that you have a specialist mobile strategy as part of your SEO campaign. Hit Search can help you to implement a successful mobile SEO campaign across all platforms.
If your online marketing campaign embraces the use of video, it may come as a surprise to you that these videos can also be optimised as part of your overall SEO strategy. Hit Search can show you how to optimise your videos for SEO, with everything from setting up a YouTube account, to using videos to drive traffic back to your site.
Google Local involves using specific phrase combinations, usually a keyword along with a location, to trigger a localised search results page. It is important to incorporate a local strategy into your overall SEO campaign, so you can be sure that your website is correctly targeting your audience, and working with Hit Search will place your website high up in the local search results.
Our approach to SEO is completely in-line with ALL search engine guidelines; none of our client websites were affected by the troublesome Google Panda/Penguin updates. This is one of the many reasons our clients stay with us for a very long time, and independent review site Top SEOs have listed Hit Search as the second best SEO agency to work with in the UK!
But don't just take our word for it - here are a handful of case studies detailing our various success stories for clients across a wide range of business sectors: