Social Media and Reputation Management
Hit Search's integrated reputation management and social media solutions will improve your company's reputation online. There is a growing understanding that Social Media and Online PR can help to increase online visibility and drive visitors to a website. Social media and Online PR enables you to create spikes of visibility and build up brand equity, foster debate, generate advocacy and build reputation, enhance conversation and create buzz and influence the influencers, develop Your Brand with a bespoke social media strategy.
The rise of user-generated content ('UGC') and blogging means that there is a fast growing need to be able to monitor, engage with, and respond to what is being said about you, your brand and your product or service online.
Hit Search's Reputation Management report captures the "buzz" that occurs on the Internet and segments the report in positive and negative press. Hit Search Reputation Monitor is an aggregation system which means that we run and manage all of the software and technologies necessary to collect the syndicated feeds which are then stored in our database.
Our monitors track over a quarter of a billion blogs, message boards, forums, news sites and social networking sites providing the most in-depth knowledge of your brand. This enables social media and reputation management to be measured right down to their return on investment (ROI).
Facebook, The Social Media Giant
Facebook's popularity is always increasing amongst all age groups as a way of communicating and networking with their friends. It now has over 500 million actives users, 50% of active users log in daily, 24.2 million of these users are from the UK, which is about a third of the UKs population. Since social plug-ins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day. With the growing use of Facebook by brands, users are increasingly using the platform to gather information about products they wish to purchase.
Increasing Popularity of Video and YouTube
YouTube adds another dimension to social media marketing, video sharing. These are not only online versions of their television adverts but also video made especially to communicate the brand over the internet. YouTube is the second largest search engine, with 2 billion views a day, it has 50% more searches than Yahoo and 180% more than Bing.
Importance of Twitter and Real-time Feeds
There are 175 million users on Twitter tweeting 95 million times a day. Twitter is used to send short bursts of information in "Tweets" (fewer than 140 characters per tweet). Brands use Twitter to keep their followers up to date with the latest information through both Tweets and photos, videos and other media content which are connected to Tweets. It allows a further level of engagement with users actually choosing to follow the brands and receiving the latest updates in real time. The thing that separates Twitter from Facebook even more is the fact that Google has taken up Tweets in real-time on its results pages. This allows anyone to find Tweets referring to a brand through just searching on Google.
Professional Networking Via LinkedIn
Linked in is the largest network of professionals, consisting of over 90million people with a new member joining every second of every day making 1 million new members every 12 days. It is most useful for advertising your services and products to other businesses and recruitment, as the majority of users are professionals.
Fully Integrated Marketing Campaigns
Social media is an important part of fully integrated marketing campaigns, printed marketing and television adverts can be linked to social media for more user engagement with your brand.
Being at the forefront of the social media revolution will allow your brand to build its presence before your competitors. The possibilities of social media and opportunities to interact with your target market are endless; creativity in campaigns is the key to success for standing out amongst your competitors.
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