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Airsweb Case Study

About Airsweb

Airsweb has built a reputation as a leading provide of Environmental, Health and Safety software.

Established in 1999, Airsweb have a proven track record in delivering flexible, scalable software solutions that enable complex organisations to meet their ever-changing EHS, Risk, Compliance and Sustainability requirements. Their client base is truly global with airsweb® software deployed in 177 countries, with more than 300,000 users, working in 20 languages.

 

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The Challenge

Airsweb approached Hit Search with a very simple brief - to increase the volume of leads the company generated through its website. More detailed targets of 30% YOY growth followed the initial meeting and subsequently, the digital channel focuses were agreed.

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Our Solution

It became clear after initial discussions, that there were some shortfalls in the on-site technical SEO piece, this was therefore identified as a key target channel and the main focus for growth. As a supporting channel, we re-built the Google AdWords channel and used very specific audience profiling to ensure little waste and maximum impact.

In addition, we ensured that an attribution model told the story we wanted telling when understanding the greater impact to the wider Digital Marketing mix for Airsweb.

The Results

sessions
72%
increase of organic sessions year on year
leads
202%
leads generated through organic search
transactions
75%
improvement of conversion rate