The Charity helps enhance and improve the lives of their patients by funding a range of activities and projects.
1. To drive donations for Alder Hey in the Park
2. To increase brand awareness for Alder Hey and all of the good work the children’s charity does
3. To work closely with Alder Hey staff to reinforce the key messages of the fundraising campaign
We employed a multi-channel marketing campaign to enhance the success of Alder Hey’s online donation drive. This was largely built around the Google Grant PPC campaign but also involved social media, SEO and conversion rate improvements to ensure the best possible chance of success.
We targeted a wide variety of events and conducted in-depth keyword research in order to appear for as many long tail keywords containing these events as possible.
We also launched a retargeting campaign which allowed us to position display ads for the hospital on websites which people visited after already visiting the Alder Hey site.
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