They set out to create a brand that woman of all shapes and sizes can rely on.
1. To increase traffic to the website through traditional search marketing methods.
2. To increase exposure of the Beija brand and ultimately, to increase online revenue.
Building curated content tailored to their target persona and increasing visibility of the Beija website through non-brand search queries. We knew that competition in this particular vertical was going to be tough so it was crucial for our SEO and Outreach tactics to work in parallel. We had to ensure that the pages we optimised were done so coherently with both content and backlinks.