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Bebo launches interactive reality drama to target travellers

Bebo launches interactive reality drama to target travellers

Bebo today announced that it was teaming up with Endemol to launch a online series called "The Gap Year".

The series will follow six Bebo users on an globe-trotting journey to be documented for Bebo community to enjoy. The series is a seroius play from Bebo to tap into the growing young persons traveller market.

The video auditions will be shared on Bebo, with the online community able to vote for its favourite hopefuls - those whose travels they'd like to share vicariously, whose reality will become theirs too.

To mirror Bebo's global reach, The Gap Year contestants will travel the world with an itinerary taking in far flung destinations including Iceland, Namibia, Thailand, and Russia.

During their adventures, The Gap Year contestants will chart their travels on Bebo as they live their lives out online, posting video diaries, blogs and photos.

"At Bebo we're about creating the most exciting and unique user experience across the globe, and the success of our online serial KateModern and soon-to-launch Sofia's Diary shows that Beboers are enthusiastic about truly engaging with media," said Joanna Shields, President at Bebo.

"The Gap Year is the first truly interactive reality series, giving Beboers a unique layer of interactivity - the chance to literally steer the fate of the contestants' global journeys."

"We're looking for Bebo's most adventurous members," says Peter Cowley, MD of Digital Media, Endemol, U.K. "Whether applicants have travelled abroad before, or simply chatted about it online with Bebo friends, 'The Gap Year' promises to be the adventure of a lifetime."

The Gap Year will be filmed in 2008, and is scheduled to air exclusively on Bebo.com.

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