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Strategic partnership for Bebo and Yahoo!7

Strategic partnership for Bebo and Yahoo!7

Yahoo!7 and Bebo today announced an exclusive strategic alliance to provide compelling display advertising, integration of popular Yahoo!7 products and the delivery of entertaining rich media.

Under the agreement, Yahoo!7 will sell Bebo's display advertising in Australia reaching an estimated 1.4 million users and doubling Yahoo!7's ad impressions.The partnership will consist of three major components in the areas of selling and serving display advertising and engagement marketing campaigns, integration of Yahoo!7 Search and Yahoo!7 Answers, and embedding Yahoo!7's video player into Bebo to deliver quality rich media content from Channel 7.

Advertisers will benefit from the partnership by combining Bebo's highly engaged community with Yahoo!7's insights and proven track record in reaching online audiences through innovative campaigns. The two companies' combined audience consumes over 1.2 billion page views a month.

Markus Barnikel, Head of Strategic Partnerships, Yahoo!7 commented: "This exclusive alliance is the next step in our strategy to build a premium partnership network that will offer advertisers and users the greatest online experience.

In working together, Yahoo!7 and Bebo will be able to offer advertisers a highly engaged audience in the youth market, and Yahoo!7 brings the power of advanced targeting tools; Right Media ad exchange and world leading behavioural targeting technology, along with the integration of market leading products, such as Answers and Search.

Francisco Cordero, General Manager Australia & New Zealand, Bebo, added: "Bebo remains one of the most desired online destinations for the elusive 13 - 24 demographic.

Boasting the highest engagement of any website in Australia, with users spending on average 36.1 minutes3 per day, Bebo is focused on providing custom engagement marketing campaigns.

The partnership with Yahoo!7 enriches the advertising opportunities available through Bebo with the knowledge that our campaigns will be driven by a team at Yahoo!7 that have experience in executing innovative, integrated and creative media solutions."

This exclusive alliance will be led by Francisco Cordero, Bebo and the new Yahoo!7 strategic partnership
division, headed up by Markus Barnikel.

Mr Barnikel added: "This partnership enables us to provide advertisers a unique offering across television, online, print and social networking.

More importantly, it signals the focus for Yahoo!7, in extending our resilient and robust platform for enhanced user experiences and creating further opportunities for advertisers to develop campaigns that are creative and cutting edge."

The Yahoo!7 and Bebo strategic alliance will be available to Australian advertisers 1 November, 2007.

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