Facebook is slowly being moved from a plaything into a corporate strategy to foster good communication between workers in different countries.
An example of this is Serena Software who have launched a company-wide program called "Facebook Fridays," which encourages employees to find fun and personal connections in the workplace.
Each Friday, employees are granted one hour of personal time to spend on their Facebook profiles and connect with co- workers, customers, family and friends. This initiative will start today and will be rolled out in 18 countries where the company has offices.
Serena President and CEO Jeremy Burton wants to bring the benefits he gains from using Facebook to his company, and allow employees to have more fun combining their personal and professional lives. Burton believes that colleagues who get to know one another on a more personal level will work together better.
The company already has more than 50% of its global workforce on Facebook prior to the launch of Facebook Fridays. "As our business continues to grow, the workplace becomes more and more distributed, which can make us feel disconnected from one another," said Burton.
"Social networking tools like Facebook can bring us back together, help us get to know each other as people, help us understand our business and our products, and help us better serve our customers-on demand.
A corporate culture that fosters a sense of community and fun will ultimately help us get more done. Companies that do not embrace social networking are making a huge mistake."
Recent studies indicate there are roughly 70 million Gen Y'ers (born between the years 1980-2000), and Burton believes it's critical tounderstand and embrace "their world," including on-demand Internet applications and an "innovation without permission" mentality.
Serena is using new methods of recruiting, like Facebook, to tune into this next generation of workers who are, ultimately, the corporate leaders of tomorrow.
Facebook is also expected to step up its Asia Pacific efforts in the coming months and they have expressed commitment to internationalizing their site to meet the needs of users across the region. Recent studies show that approximately 15% of the Asia Pacific region's social networks users are top managers and business owners.
Serena Software's Vice President of APAC, Mr. KC Yee, talks about how they are taking a different approach towards the social networking phenomenon in Asia Pacific: "There's been a lot of publicity lately about companies blocking access to Facebook for their users as they feel it will have a detrimental impact on business productivity. At Serena Software, we are taking a positive approach by embracing Facebook in our organization."
"Given its growing worldwide popularity, we see Facebook as a powerful business networking tool for Serena Software all over the world, including Asia.
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