The lastest stats from Internet Advertising Bureau (IAB) the trade association for the internet marketing industry within the UK.
People online in the UK
There are now 30.9m people online, 66% of the total GB Adult population (NOP World, June 2006) og the whole poulation 83% of UK internet users have been online for at least 3 years (BMRB Internet Monitor, Feb 2007) and of that
12.5m people accessed the internet whilst at work in the last month (BMRB TGI.net, Wave 12 to March 2006)
Sites where people can buy products or services are still proving to be the most popular online destinations with 19.4m people doing so in the last month (BMRB, Feb 2007)
What do people like to do online?
Using email 26.1m
Sourcing info on activity/interest 22.8m
Making travel plans 16.7
Cinema/theatre/concert listings 14.1m
To look at job opportunities 12.2
(BMRB, Feb 2007):
UK Broadband usage
10.2m households in the UK have a broadband connection (Continental Research, Autumn 2006) this accounts for a whopping 89% of all internet users, up from 80% a year before (BMRB, Nov 2006). Broadband users spend twice as long online as their narrowband counterparts.
They also view3.2 times as many web-pages as those accessing through dial-up (Nielsen NetRatings, Sept 2006) Broadband penetration is expected to continue rising, it is predicted that broadband will be in 63.5% of all homes by 2010 (PriceWaterhouseCoopers, Global Entertainment and Media Outlook 2006-2010)
Length of user time spent on teh Internet 58% of internet users are now going online every day (BMRB, Feb 2007)
and UK internet users are spending an average of 23 hours a week online (YouGov, Sept 2006) The average length of each user session is 53 minutes (Nielsen Netratings, Sept 2006)
The UK online advertising industry is valued at £2,015.8bn for the full year of 2006, taking a 11.4% share of the UK advertising industry (IAB/PwC,April 2007)
How is Internet Spend split?
Search accounts for 57.8% (typically SEO is around 20%) of all online advertising; display 22.5% and classifieds 18.8%. TheIAB has begun to track spend on solus email campaigns which accounted for 0.9% of the market(IAB/PwC, April 2007) and Search revenues for compnaies grew by 52% year-on-year, display by 35% and classifieds by 45% (IAB/PwC, April 2007)
£30.2bn was spent online during 2006 (IMRG, January 2007) and 19.7m people now shop online in the UK, spending an average shopping basket of £652 each in the last six months (BMRB, Feb 2007)
By 2011 32m UK consumers will be shopping online. The value of goods they buy online in 2011 will add up to almost £52bn. (Forrester, UK eCommerce Forecast 2006-2011, March 2007)
If you are interested in knowing how Online Marketing can be used in your busines - then contact HitSearch and see how we can help your business grow. Remember, its a big world outthere, make sure you become visible.