A new association for the $1.1 billion digital signage industry has officially launched. The Digital Signage Association has been created to serve those involved in the rapidly growing digital signage industry.
Digital signage is the growing practice of using dynamic displays to communicate messages with a targeted audience -- in settings as varied as retail stores, banks, restaurants, airports, and anywhere organizations need to connect with their viewers.
LCD, plasma and projection systems, coupled with intelligent software that allows messages to be altered in real time and delivered with precision, have opened up a whole new era of digital communication and one-to-one marketing.
The Digital Signage Association aims to be an advocate for industry issues, increase awareness about the effectiveness of the medium and provide education and networking opportunities for its members.
Deployer Members will have access to complimentary expert advice, critical know-how, networking with other professionals and savings on research and tradeshows.
Vendor Members will enjoy visibility through a membership listing on the website, sales leads, the opportunity to establish strategic relationships as well as save on industry resources.
"The industry needs an association that is dedicated to the digital signage business and will serve all market segments," said David Drain, the association's executive director. "We're excited about bringing the industry together under one roof to educate the marketplace on how to effectively implement digital signs."