Tradedoubler today announced that it has successfully won the business for BT and PC World and will now act as the primary affiliate network provider.
Leighanne Miles, Internet Channel Manager at PC World comments, "TradeDoubler has an impressive current network of profitable partnerships and is continuously investing in sourcing new, high-quality publishers.
Their excellent performance based marketing knowledge, technological solutions and tireless commitment to delivering great results, are crucial components for success of our programme.
Having previously worked with TradeDoubler’s Client Services Team, I know our ambitious targets to truly extend our programme and drive sales through the affiliate channel, particularly over this busy Christmas period, is in safe and expert hands with TradeDoubler."
Chris King, Head of Affiliates BT, said "The results we have achieved with TradeDoubler since 2006 made them the obvious choice to be our primary, brand network. We are excited about taking further advantage of TradeDoubler’s excellent technical capabilities and their performance based marketing solutions.
All these elements combine to give us the confidence that TradeDoubler can fully optimise our return on investment."
TradeDoubler had previously seen seen a 77% increase in Q3 revenues; and Jim Brigden, Managing Director of TradeDoubler said "It is always a pleasure to welcome back clients to the TradeDoubler network."
"The re-launch of this account is testament to our client service standards and ongoing investment in publisher recruitment to deliver new high quality, targeted traffic. Given our past record, it won’t be long before we are delivering improved results for PC World thanks to this reunited partnership."
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