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Online habits of the gamer explored

Online habits of the gamer explored

Ziff Davis Media announced today the results of a consumer study, fielded online among 1UP Network users in August 2007.

The report conducted and presented by comScore, highlights growing consumer buying interests and trends amongst one of the fastest growing demographics on the web - Gaming.

"This Thanksgiving weekend truly kicks off the year's busiest shopping season," states Rey Ledda, VP, Marketing, Events, and Research.

"In a community where the value of word-of-mouth reigns supreme, the gaming demographic is becoming increasingly recognized as significant consumers and influencers by retailers, not just for their large investments in gaming- related products, but general products as well.

Through this information, we are able to better understand and pinpoint the buying patterns among this important group of consumers and help determine whatthey're looking for in future purchases."

The report, which garnered response from a predominantly male audience with an average age of 24, reflects a peaked interest particularly in the entertainment and technology realm, such as consumer electronics, music and movie purchases.

Some seasonality survey highlights are as follows:

** The gaming community is heavily comprised of technology enthusiasts. Over 80 percent own a mobile phone, DVD player, and desktop computer and over 50 percent own a digital camera, MP3 player (without video), Wi-Fi products, PC storage/hard drive and flat panel PC monitor.

** Gamers are looking ahead to the latest technology for future purchases, with about one-third considering a purchase in the next six months of flat panel/plasma/LCD TVs, HDTVs and high end audio systems and another 25 percent considering purchasing digital camcorders and laptop/notebook computers.

** Gamers are enthusiastic about and comfortable with new technology and consumer electronics (93 percent), with 76 percent described by their friends as being into the latest technology and 61 percent being the first amongst their friends to buy new technology gadgets.

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