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Online Research: 70% could shop online this year

Online Research: 70% could shop online this year

This holiday season, seven out of 10 people will do at least some of their shopping online and even more will research products online before heading to the store.

That's according to a new online survey of 1,000 computer users commissioned by Lexmark which found out that 96 percent said they had shopped online at some point in the past.

Seventy-three percent of respondents said they plan to do at least some of their shopping online this holiday season while 21 percent said they were unsure and only 6 percent said they would not be shopping online.

Eighty-four percent of respondents said they go online to research products and 48 percent print some of the research to take with them when they go to stores to shop.

The biggest benefits of shopping online, according to respondents, are:
* Convenience, 83 percent
* Quicker and easier to compare products online, 68 percent
* Quicker to shop online, 60 percent

The online survey was conducted Oct. 12-13, 2007, for Lexmark by MarketTools, a third-party research firm, which maintains online panel communities. Men represented 29 percent of respondents while women represented 71 percent. Respondents represented all regions of the U.S. Respondents were aged 18 through 65. The margin of error is +/- 3 percent.

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