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Sony expands video-on-demand (VOD) with Yahoo

Sony expands video-on-demand (VOD) with Yahoo

Yahoo! have recently announced that they have signed an agreement with Sony BMG to extend its video-on-demand license on Yahoo! music catalogue.

Yahoo Search Marketing and Sony

As part of the agreement, Sony BMG music videos will be available for distribution across Yahoo! and off-network through a Yahoo-branded video player.

The deal also enables Yahoo! users to utilize various Sony BMG audio recordings in user generated audiovisual content.

"Yahoo is a leading force in Internet entertainment, and they are an important part of our overall strategy to make our artists' music videos widely available, while at the same time building a strong future for our online businesses," commented Thomas Hesse, President, Global Digital Business & U.S. Sales, Sony BMG.

"We are happy to extend our agreement with Yahoo, and look forward to continuing our relationship."

"Yahoo! is committed to providing our users with the most comprehensive array of entertainment content," says Ian Rogers, general manager of Yahoo! Music.

"This partnership not only enhances our video offerings, but also offers Sony BMG artists broad exposure among our global audience of music and entertainment fans."

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