iCrossing today announced that it has partnered up with China-based search engine marketing agency Beijing Gridsum Technology Co., Ltd. Together, the companies will manage and develop international search marketing campaigns for global brands in Asian markets.
Working with Gridsum, iCrossing will now have access to in-country search capabilities in Asia, where the search market is expected to grow by $1.9 billion by 2011, according to iResearch.
Founded in 2003, by a group of professionals from Tsinghua University, Peking University and Silicon Valley, Gridsum provides search engine marketing and analytics to China's emerging online market. One of the most innovative and practical digital marketing service and technology providers in China, the agency serves clients across 10 industries.
"iCrossing has a worldwide reputation for their search leadership and innovation," said Michael Yang Xu, senior vice president, Beijing Gridsum Technology Co., Ltd. "Their strong international presence, experience working with global brands and unique approach to search-informed digital marketing make them a perfect partner."
"We were impressed with Gridsum's technical capabilities and understanding of the market," said Jeffrey Pruitt, EVP corporate partnerships, iCrossing. "This partnership will help increase our presence and global offering in one of the fastest growing search markets in the world."