Ríona MacNamara of the Webmaster Tools team posted a video of Google resident Spam catcher general Matt Cutts talking about the analtomy of the search result.
Ríona comments "In our first video, Matt talks about the anatomy of a search result, and gives some useful tips on how you can help improve how your site appears in our results pages.
This talk covers everything you'll see in a search result, including page title, page description, and sitelinks, and explains those other elements that can appear, such as stock quotes, cached pages links, and more.
If you like the video format (and even if you don't), or have ideas for subjects you'd like covered in the future, let us know what you think in our Webmaster Help Group. And rest assured, we'll be working to improve the sound quality for our next batch of vids."
Try and make time to view the video below it provides a great overview into the many aspects of Google's search results; many of which can have a direct effect to your companies bottom line.
If you would like to know more about Search Engine Optimisation (SEO); then contact HitSearch. Remember, its a big world outthere, make sure you become visible.