Consumer confidence may be falling, but consumer optimism is strong and healthy online with dicsolsure today that leading online dating service announced today that during the month of November, Match.com experienced its largest membership growth over the last seven years.
The combination of a new matching service, the Daily5, and the daily drumbeat of bad economics sent consumers to Match.com looking for love.
With the launch of the Daily5, which introduces five new matches daily to every member, Match.com members initiated 400,000 more connections with other members this November compared to last November. And despite the five-year low the stock market hit in mid-November, Match.com saw its third busiest weekend of the year.
"During these trying times, people are looking for hope in their inbox and they are finding it on Match.com," said ThomasEnraght-Moony, CEO of Match.com. "It's encouraging to see so many more people communicating as a result of the recent changes we've made to the service. We hope to find further ways to improve Match.com to create more connections and more great relationships."
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, Match.com has helped redefine the way people meet and fall in love. With more than 100 million members since 2000 and 15 million current members, Match.com provides a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.
Match.com operates some of the leading subscription-based online dating sites in 40 countries, in 15 languages spanning six continents.
Match.com also powers online dating on MSN across Europe, Asia, Australia, the United States and Latin America and is the premier online dating provider for Terra throughout Latin America. Additionally, Match.com powers online dating personals for Love@AOL. Match.com is an operating business of IAC (Nasdaq: IACI).
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