TradeDoubler and HMV.com have recently won the Best Use of Affiliate Marketing category at the annual IMA Awards.
In the affiliate-specific awards category of its kind on the industry awards circuit and is a testament to the growing importance of this channel in clients' digital marketing budgets to warrant individual recognition. hmv.com fought off stiff competition from Jessops, the second TradeDoubler client to be shortlisted, 3 Mobile and CreditExpert Financial to claim the accolade.
"We are over the moon with the win." says Dan Thut, Affiliate Manager at hmv.com. "Working with TradeDoubler over the past three years our programme has shown impressive year-on-year growth, and this award is well-deserved recognition of that fact."
Jim Brigden, MD of TradeDoubler UK comments, "This is a fantastic round up to another record-breaking year for TradeDoubler's clients. With figures of 368% growth in sales value and a ROI ratio of 1:9 it is no surprise that hmv.com were clear winners.
It is only a shame that only one client is able to pick up the award as we could have had plenty more in the running."
TradeDoubler has had a spate of client wins and contract extensions with the Arcadia Group brands, ebookers, AA Insurance, Which?, Waitrose and BT. PC World also recently announced their return to the TradeDoubler network after leaving earlier in the year.
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