We reported in October that Google had moved to scrap it's blanket ban on alcohol promotion via it's Google adWords search advertising system.
The changes back then stopped short of allowing the promotion of liquer and spirits however today the Official Google adWords blog has announced a fresh change to the rules surrounding them. The sale of "hard alcohol" products will still be prohibited but people who want to avertise and promote websites relating to their use and promotion may now do so.
They say "This fall, we changed our policy around beer, for the first time allowing advertisements of its sale in the U.S. via AdWords. And starting today, in response to advertiser feedback we've received over the years, we'll permit the advertisement of hard alcohol and liqueurs that target the U.S.
To comply with the updated hard alcohol and liqueurs policy, advertisers must promote the information about hard alcohol and liqueurs that their websites contain, such as recipes and brand messages. Ads that directly promote the sale of hard alcohol and liqueurs are still not permissible through our program. In contrast, advertisements for beer may directly promote its sale.
For example, under the hard alcohol and liqueurs policy, you might market to individuals searching for helpful and relevant alcohol-related information by promoting holiday cocktail ideas or the caloric content of popular spiked beverages. Under the beer policy, you might state a specific sales promotion for a great winter ale.
Hard alcohol and beer manufacturers can now take advantage of online holiday traffic and initiate campaigns that appeal to their target audiences."
The post end with "Plans to expand this updated alcohol policy to other countries in accordance with local regulations are expected in the coming weeks." hinting that the changes will be rolled out in the UK before too long.
Would you like to know more about Google adWords and Search advertising? If so, contact HitSearch, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.