TradeDoubler, the global digital marketing company, today announces that it has been appointed by Thomas Cook UK & Ireland to exclusively manage its affiliate marketing programme in the UK. The account covers core brands including Thomas Cook, MyTravel, Direct Holidays, Going Places, Cresta and Neilson.
Thomas Cook UK & Ireland previously managed its brands across two network providers and this has now been consolidated into one integrated approach with TradeDoubler.
The new affiliate programme will focus on driving incremental revenues and maximising sales across all booking seasons and ultimately help sustain growth in online sales.
Russell Gould, Director of e-Commerce at the Thomas Cook UK & Ireland, said: "It was necessary to consolidate our position to a single affiliate network partner.
Following on from a comprehensive tender and review process, TradeDoubler demonstrated a thorough understanding of our core brands and future plans, and we were attracted to their innovative approach from a marketing and technological perspective. This new consolidated approach will ensure we are able to drive increased levels of performance from our programme."
Ben Wood, UK Managing Director at TradeDoubler, commented: "Thomas Cook is a leading brand and another significant travel sector win for TradeDoubler.
The strength of our publisher relationships and our understanding of their influence in the customer journey to sale helped us to stand out from all the other networks. This, coupled with our premium client service, should stand us in good stead to deliver above and beyond the ambitions of the programme and help to firmly establish the online presence of all Thomas Cook’s key brands."
Thomas Cook is the latest addition to a growing list of new business wins in the travel sector this year for TradeDoubler. Other notable account wins include, Cathay Pacific, Hotel Club, Rates To Go, Hotel Connect, Travelsphere, Page & May, British Airways, Just For You and Jet2Holidays.
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