<img src="https://secure.leadforensics.com/10201.png" style="display:none;">

$14 billion online spent this holiday season

$14 billion online spent this holiday season

comScore today released a report today saying that more than $14 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year.

The heaviest online spending day of the season thus far was Cyber Monday (November 26) with $733 million in sales.

"This most recent week started strong as consumers spent $733 million on Cyber Monday, which was followed by three consecutive days where spending surpassed $700 million," said comScore Chairman Gian Fulgoni.

"However, strong sales subsided towards the end of the week, eventually resulting in a 17-percent gain versus the corresponding time period last year -- in line with the growth rates we've experienced for the season-to-date."

Video games, consoles & accessories continues to be the hottest online retail category, rising 145 percent in November versus the corresponding days last year, while furniture, appliances & equipment (up 45 percent) and sport & fitness (up 30 percent) are also performing well.

Three of the most popular holiday season categories, toys, consumer electronics, and books & magazines, are each growing at 17 percent, coinciding with total online retail spending growth.

Fastest growing retail E-Commerce categories by dollar sales - Percent Change in spending

Video Games, Consoles & Accessories- 145%
Furniture, Appliances & Equipment- 45%
Sport & Fitness -30%
Toys - 17%
Consumer Electronics -17%
Books & Magazines - 17%
Apparel & Accessories - 16%
Computer Hardware -15%
Music, Movies & Videos -14%
Home & Garden - 14%

About the Author


Mail to a friend