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Friendster Names Admax Network in Indonesia

Friendster Names Admax Network in Indonesia

Friendster, Inc., a top 20 global website based on traffic and the #1 social network in Asia, today announced that it has further strengthened its sales partner alliances by appointing Admax Network as the official Indonesia sales partner for online advertising and sponsorship campaigns sold on Friendster. Admax Network will provide advertisers standard, custom and innovative ways to launch marketing programs on Indonesia's #1 social network.

Admax Network, a leading website representation and digital advertising network of premier local and international sites in South East Asia, will leverage its strong relationships with local advertisers in Indonesia to help them to create compelling brand, product and service campaigns on Friendster, a top-3 web site, and the #1 mobile site in the country.*

"Partnering with Admax Network enables us to create local and regional campaigns for brand advertisers and marketers in Indonesia," said Aaron Barnes, vice president of global sales and business development for Friendster. "Indonesia's display ad market is expected to grow 30% in 2009 with the search market growing 191%,**** and Indonesia is also is also a burgeoning market for Friendster. Today over 20% of our daily active users come from Indonesia making Friendster the perfect place for local brands to engage with consumers online. We look forward to further monetizing our Indonesia traffic in partnership with Admax Network," he said.

"Our new exclusive agreement in Indonesia with Friendster, the # 1 social network in Asia and Indonesia, represents an exciting period for Admax Network. Friendster is renowned for providing an outstanding user experience and delivering dynamic advertising solutions," said Peter Goldworthy of PT Admax Network Indonesia, Admax Network's Indonesian subsidiary. "With 2009 set to be a break out year for digital advertising in Indonesia, I cannot think of a better time for our partnership to begin," he said.

Friendster Leads in Indonesia

Friendster is the #1 social network in Indonesia and more than 5 times larger than the next largest social network in Indonesia. In Indonesia, Friendster has over 5 million monthly unique visitors to Friendster.com as of November 2008.*** Since there are over 25 million Internet users in Indonesia, about 20% percent of Indonesia visited Friendster in November. With over 15 million registered users in Indonesia, about 60% of Indonesia's Internet users have a Friendster account. A typical user spends 30 minutes a day on Friendster and visits Friendster several times a week, communicating with friends and sharing and consuming content through a suite of features, creating a great platform for local advertisers.

Friendster Leads in Asia and is a Top 20 Global Website

Friendster is the #1 social network in Asia,** with over 75 million registered users from Asia. In Asia, Friendster has more monthly unique visitors than any other social network. Plus, Asia is the largest market of Internet users (Asia has 41% of the world's Internet users while the U.S. has only 19%), and Asia is the fastest growing region in the world.** Friendster has a loyal and growing user base throughout Asia in the following top 10 countries for Friendster: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Singapore and South Korea.

Friendster is a top 20 global website in the world in terms of traffic, serving over 19 billion page views a month.** Friendster is also the leader in "user engagement" among the top five global social networks, with users spending an average of 190 minutes per visitor per month on http://www.friendster.com.**

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