blinkx today announced a partnership with Guinness World Records, the global leader in compiling and authenticating world records.
Under the terms of the agreement, video content from Guinness World Records' Video Vault will be fully searchable and playable at www.blinkx.com.
Leveraging its AdHoc platform, blinkx will also place contextually relevant advertising against the footage, and will share resulting ad revenue with Guinness World Records.
Guinness World Records, a division of HIT Entertainment, has become a household name in world records. It is the only enterprise that collects, confirms, accredits and presents world record data with an authoritative investment in comprehensiveness and authenticity.
The Video Vault is a catalog of online videos ranging from the fastest, strongest, longest and even the weirdest achievements in the world, and users can submit footage of their own attempts to break world records directly on the Web site.
"People have long been intrigued by record-breaking feats," said Suranga Chandratillake, founder and CEO, blinkx. "Our partnership with Guinness World Records gives viewers instant and easy access to videos of some of the modern world's most interesting moments in time."
"Our users want content that is thoughtfully organized and easily searchable, which is why we chose blinkx," said Ryan Tunstall, IT & Operations Director, HIT Entertainment. "Global audiences can now watch video footage of the biggest, fastest, tallest, most amazing and most skilled in the world on blinkx.com."