blinkx today announced a partnership with Raindance, founder of the Raindance Film Festival and the British Independent Film Awards.
Under the terms of the agreement, blinkx will host, transcribe and index top independent shorts, features and documentaries from the Raindance Film Festival, making it easy for film enthusiasts to find and watch them at www.blinkx.com.
Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage, and will share resulting advertising revenue with Raindance.
Raindance offers the best in independent filmmaking. Founded by filmmakers for filmmakers, Raindance supports the independent filmmaking community by organizing screenings, seminars and workshops in North America and Europe. In addition, the Raindance Film Festival - Britain’s largest independent film festival - has established itself as a launching pad for some of the world’s most talented independent filmmakers.
"The Raindance Film Festival is a well-respected and highly successful venue for up and coming filmmakers," said Suranga Chandratillake, founder and CEO, blinkx.
"We are thrilled to add their video content to our index, giving film enthusiasts everywhere access to high quality independent films, on demand and in easy-to-consume formats."
"We are delighted to make our films available on blinkx.com - it’s a powerful and innovative platform," said Elliot Grove, founder and CEO, Raindance Film Festival.
"The partnership with blinkx will enable Raindance.tv to broaden its reach enormously, and make our bold, fresh and original content available to a wide global audience."
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