Microsoft Live Search's General Manager Mike Nichols comments today about the recent news of how its new baby Kumbo is going through a test phase at the moment; Mike commented
Many of you have probably seen the press coverage in the last day or so about the internal testing Microsoft employees are doing on our search product. There’s a good deal of excitement brewing over this test, both internally and externally, which we’re always glad to see.
There have been lots of questions about why we’re not opening this test to the public. This sort of internal testing is actually fairly commonplace at Microsoft and something we do with many of our products before we decide to release things publicly. Our hope is that our employees will give us great feedback on our new features and that it all becomes part of the external experience soon.
There has also been a fair amount of speculation around the use of the Kumo brand and URL, and whether this means that we are rebranding Live Search.
We're using the Kumo brand and URL for this test experience to make sure employees understand they’re in a test experience. We believe this will encourage more active feedback. As for rebranding, it’s something we’re still considering.
Interesting time ahead for Microsoft; the constant will they won't they on the purchase of Yahoo (it is just me or it like a scene from Friends!) and on the unveiling of a new product in the making. Early stage look good but you do worry if Kumbo is actually going to give us something new and provide users with a better way more efficient way of searching. Whatever Microsoft lauch it will be interesting to see what kind of take up it receives.
Follow our Micro Blogging Twitter Feed on http://twitter.com/hitsearch
Would you like to know about Internet Marketing? If so, contact HitSearch, Search Engine Optimisation and Pay Per Click & Social Space Marketing specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.