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ComScore analyse Everton's "People's Club" tag

ComScore analyse Everton's "People's Club" tag

We are generally glued to comScore's various articles and reports so we were surprised when we saw this one hitting rather close to home.

It seems that comScore's Jamie Gavin has done some analysis of where the two Merseyside football clubs get their web traffic from.

It would seem that out of all U.K. visitors to Evertonfc.com, 46.8 percent come from the North West, compared to just 16.8 percent of all U.K. visitors to Liverpoolfc.tv! These numbers are based on 3 months worth of data rolled-up into a single month average (in this case ending January 2009). So in other words, these numbers are not affected by seasonal fluctuations, or temporary-regional migrations, they are literally “averaged out over the course of the season to date!”

Ergo, the majority of Liverpool’s U.K. fan base isn’t really made up of Liverpudlians at all!!! In fact, 20.3 percent of U.K. visitors to their site hail from LONDON! Say it with me...Unbelievable Jeff!
For a more qualitative measure, just ask Everton manager David Moyes, who gave this comment when he first signed up with the club: "I am from a city (Glasgow) that is not unlike Liverpool. I am joining the people's football club. The majority of people you meet on the street are Everton fans. It is a fantastic opportunity, something you dream about. I said 'yes' right away as it is such a big club."

Oh, and if you are wondering where I am while I’m writing this post by the way: London (part of the 4.8 percent of visitors to Evertonfc.com who reside here, I’m afraid!)

So what do we make of that...the debate goes on but it would certainly bring into focus the relative merits of conflicting "The City's all ours" claims.

It also highlights the fact that rather more Liverpool fans than Everton fans will have been affected by the ITV's cataclysmic mess-up over Dan Gosling's goal.

Sharp eyed liverpudlians will spot that there is no overall traffic figure for the two sites and given the top-four orientated nature of the support & coverage for Premiership Football it's possible Liverpool's 16% outstrips The Toffee's 48% but who's counting. It's all grist to the mill of the eternal circle of footballing banter.

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