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Google consolidate their lead in search

Google consolidate their lead in search

comScore have published a report giving the latest figures in relation the various search engines and their share of the US search market.

They report that Google have increased their share in March to 63.7%, a rise of 0.4% from February. The gain does not come at the expense of their main rivals Yahoo and Microsoft who both fluctuate but ultimately stay within 0.1 of the February levels at 20.5% and 8.3% respectively.

It would seem that AOL and Ask are the main losers over the month with Ask losing 0.3% of it's share leaving it at 3.8% and AOL slipping 0.2% down to 3.7%.

Overall the sector increased by 9% meaning that in the US in March there were 14.3 billion searches.

The figures come as analysts await Google's first quarter results. They will come at the end of an unprecedentedly difficult period for the search giant with staff layoffs and several Google applications & services being mothballed or withdrawn.

Google are expected to see a drop in revenue for the first time in it's history as a public company. according to Reuters Estimates are forecasting a first-quarter revenue of $5.53 billion which would represent a 3 percent fall from the previous quarter but a 6.6 percent gain on the same period last year.

These are extremely hard times in this sector. Yahoo Inc has projected a fall of as much as 16 percent year on year in the first quarter. And analysts expect revenue at Time Warner Inc's AOL unit to slip 19 percent on the same period a year ago.

The market seems to be giving Google management the thumbs up. It's stock has risen 23 percent since it's last quarterly earnings report.

Would you like to know more about the search market? If so, contact HitSearch, SEO and Google adWords qualified PPC specialists, on 0845 643 9289. Remember, its a big world out there, make sure you become visible.

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