StumbleUpon, the best way to discover new content on the Internet, launched a new service today. Designed specifically for publishers, Su.pr is the first URL shortener designed to help content creators grow their audience, while saving time and increasing brand exposure.
Shortened URL services have increased in popularity over the past few months, yet none of them provide any real exposure benefits to the content publishers. Until Su.pr, the main reason to use a shortened URL was in order to fit a lot of information within a small character limit, i.e. Twitter's 140 character maximum. Now, with Su.pr, publishers can drive traffic to their content and post across multiple platforms with a single click, all while preserving search ranking and branding.
Su.pr is a free syndication tool for publishers that makes it possible for them to broadcast content across Facebook and Twitter, while also increasing the content's exposure to StumbleUpon's nearly 8 million users. All publishers have to do is type in their message, hit post, and the message is posted along with the shortened URL.
Publishers can identify the best times to post, schedule future posts, and see real-time results on clicks, tweets, and traffic associated with posts.
"Su.pr makes it faster and easier to syndicate and measure your content, helping publishers increase their reach and efficiency," said Garrett Camp, StumbleUpon CEO. "And from every Su.pr link, users can discover other great content from that publisher."
Su.pr provides the following benefits:
** More traffic -- Every Su.pr URL exposes content to StumbleUpon's nearly 8 million users and allows publishers to showcase their site's best content alongside each link.
** Better results in less time -- Publishers can identify the optimal times to post (highest likely traffic) and schedule as many posts as they like, for whenever they want.
** One-click posting - With Su.pr, publishers can post to StumbleUpon, Twitter and Facebook with just one click. (More platforms to be added in the future).
** Real-time Analytics - Su.pr provides real-time reports on clicks and traffic, including the number of retweets for each post.
** Custom short URLs - Su.pr users have the option to have their own domain-name in the short URLs (i.e. mysite.com/a2b).
** Redirect friendly -- Publishers can choose to create links that redirect traffic to their own site (301 redirect), preserving their search ranking.
"Su.pr is one of a kind - in combination with StumbleUpon, it has increased traffic to my site, delivering as many as 24,000 unique visitors to a single post in less than 24 hours," said Tim Ferriss, popular blogger and New York Times bestselling author of The 4-Hour Workweek.
Ferriss added, "Su.pr isn't another URL shortener.It produces measurable results, sending me more visitors in less time. From intelligent real-time analytics to my most important 'retweeters', it allows me to find what really works and ignore the noise.
Want to know the best time to post? Done. Post to Twitter and Facebook with one click? Check. It's one-stop shopping for those who want real ROI from social media."
"MTV is excited to have the opportunity to be one of the first organizations to utilize StumbleUpon's Su.pr service," said Damon Burrell, VP of Marketing, MTV.
"We're reaching our fans and viewers through a number of channels today, including Facebook and Twitter. As we extend our reach beyond MTV.com, it's helpful to have something that does double duty - provide us with short, clean URLs, and offer us the analytics backend for us to accurately measure our efforts."
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