Web monitoring firm comScore are reporting a rise in Microsoft's share of the search sector following the high profile re-branding of Microsoft's search offering from Live to Bing.
The Bing share of the market has risen to 12.3% whereas it's predecessor was clocking in at 9.1%. The search sector is an absolutely huge market and so this represents a significant rise.
Microsoft launched Bing in a blaze of publicity with some commentators putting the publicity budget at $80 - $100 million. Clearly this will have had an effect. They key is whether Bing can hold this market share after the initial interest wanes.
Also key to these figures will be the effect of Bing's rise on market leader Google and Yahoo who occupy a distant second. Clearly it would take a monumental shift in market share for Google to be topled from it's number one sport but it's obvious that Microsoft are throwing their massive corporate weight being their search offering in order to capture a bigger percentage of the highly lucrative area.
Microsoft are giving the figures a cautious welcome with chief executive Steve Ballmer saying "We have had some very good initial response, I don't want to over-set expectations. We are going to have to be tenacious and keep up the pace of innovation over a long period of time."
It's clear that the launch has had a positive effect and it will be interesting to see subsequent sets of figures to ascertain whether Bing will hold this market share and, perhaps more importantly, which of it's rivals it is taking traffic off.