comScore today released its monthly analysis of the search marketplace. Among core search engines in November 2007, Google Sites remained the top search property with 5.9 billion core searches conducted, representing a 58.6-percent share of the search market.
In November, Google SEO Sites share of core searches stood at 58.6 percent, virtually the same level as in October. Yahoo! Sites ranked second with 22.4 percent, followed by Microsoft Sites (9.8 percent), Ask Network (4.6 percent) and Time Warner Network (4.5 percent), which had the largest share point gain during the month (up 0.3 points).
Google Sites 58.4% an increase of 0.2%
Yahoo! Sites 22.8% a decrease of -0.4%
Microsoft Sites 9.8% was level with month previous
Ask Network 4.7% a decrease of -0.1%
Time Warner Network 4.2% an increase of 0.3%
The methodology used
Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 10 billion searches at the core search engines, representing a 5-percent decline versus October. With one less day in the month, November can be a seasonally softer month for search activity. Nearly 5.9 billion core searches were conducted at Google Sites during the month, while Yahoo! Sites recorded 2.2 billion.
In the November 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with 7.3 billion searches. Yahoo! Sites ranked second with 2.4 billion searches, followed byMicrosoft Sites (984 million), and Time Warner Network (838 million).
As a result of search activity likely related to holiday shopping, eBay and Amazon Sites both experienced an increase for the month with 489 million and 178 million queries, respectively.