The CEO of .travel, Edward A. Cespedes recently hosted a 50 minute seminar on How to Compete on the Internet. Cespedes spoke on the history of the Internet, current trends, and where everything is headed.
Other topics that he touched on included: the basics of the Internet, getting your business found on the web and Search Engine Optimization (SEO) tips for beginners and experts alike. Over a 100 members of the travel community attended
In today’s climate the Internet can either be your worst enemy or best friend. Without the right tools it is easy to drown in the world of Expedia or Priceline. But, if you know how to use the Internet to your advantage it is possible to have a thriving travel business on the web.
Cespedes explained how a good domain name ending in .travel significantly increases a business’s chances of being found on search engines. Knowing how to name your site, build it, and host it are all ways to increase traffic to your website and compete with big name travel wholesalers.
The seminar was held at the cruise3sixty at the Broward Country Convention Center. Cruise3sixty is the premier event and conference for the cruising industry. The event is hosted by the Cruise Lines International Association (CLIA), a strategic partner of .travel. Cruise3sixty’s attendees are a mix of travel agent, providers, and industry executives. This year, over 2,000 travel industry professionals attended the event.
How to get the best results from your Cruising website by using SEARCH ENGINE OPTIMIASTATION was one of the hottest topics.