The Miami Dolphins have selected Txtstation as the vendor of choice to provide an interactive text messaging feature for all home games of the 2009-2010 NFL season.
To participate, fans at Land Shark Stadium will use their mobile phones and send a text message to a mobile short code. The incoming results will display on the screen in real time, creating an interactive forum for all to see.
"Interactivity is paramount for our game-day entertainment. It should be a fun promotion for our fans to interact with, as well as a great way to build a database and activate our sponsors," said Chris Overholt, Vice President, Marketing Partnerships/Broadcasting, of the Miami Dolphins.
"We are very excited to be working with the Miami Dolphins. It is a testament to the work we have been doing elsewhere and the fact that true fan engagement does matter," said Michael Falato, Vice President of Sales and Business Development for Txtstation.
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