As 2009 draws to a close, marketing companies across the country will be looking into their crystal balls, and making some bold predictions about what’s in store for the industry in the next 12 months. This feature is based on Social Media and what we can expect in 2010 -
Sales of e-readers will boom over the next 12 months, fuelled by the likes of the Apple table and the Wistron E-reader. This will cause many large newspaper empires to keep a watchful eye on this market for brand new advertising opportunities.
Google Chrome is set to be the most talked-about web browser in 2010; it will gain double-digital marketshare growth - speed and greater extensions to fuel rise to the masses.
The biggest social networking loser of 2010 will be the once-great Myspace; it will lose even more of its market share to the more popular sites such as Facebook and Twitter.
Twitter will buy the URL-shortening website bit.ly, or release its own version, meaning more click data can be stored. This analytics tool will be rolled out in mid-2010.
Twitter will also create its own advertising business model by opening up its advertising centre and as a result and it gets bought.
As the influence of Social Networks continues to grow, the average Internet user’s reliance on email and MSN will undoubtedly dwindle. MSN user numbers will begin to level out, with many companies blocking it altogether, meaning online users will have to turn to social networks for their communication needs. Investment in MSN Networks will continue, but it will fail to find that "killer" application.
Facebook will promote its own Search Engine, although it will not be as successful (or useful) as they expect it to be.
Twitter users with a large number of followers will start to get too big for their boots, and will be brought back down to Earth by the mainstream media.
Larger corporations will continue to struggle with Social Media in 2010, and make some spectacular errors in this field.
The price of Display Adverts will come down once again, and combined with more accurate targeting and advanced segmentation, this will become a more viable advertising medium.
Social network Foursquare will make a massive impact in the London area, before being rolled out to more cities in the UK by the end of 2010. As a direct result of this, iconic track "Don't Stop Believin'" by Journey will be re-released. The Daily Mail will run a negative story regarding this around May - aligning Foursquare with illegal naughtiness.
Amazon will make a bold move into the video marketplace with the purchase of large video content provider Blinkx / Hulu.
LinkedIn will strengthen its position as the UK’s premier business network - a new iPhone application has recently been rolled out, and communication and content distribution within the site will become much easier.
Online music website Spotify will stream over 5 billion music tracks in 2010, and its own music chart will be pushed into the media, meaning greater growth from the brand. iTunes will become very twitchy by Spotify’s launch into emerging markets in 2010.
There will be a massive rise in the keyword searches for buzzwords such as "cloud computing", "Tablet computers" and "Augmented reality" throughout the coming year.
Journalists will make increasing use of video technology, resulting in the emergence of the "superstar journalist".