A number of businesses are set to increase their digital marketing budgets by around 17 per cent this year.
That’s the findings of a recent survey carried out amongst firms in both Britain and the US.
Online marketing network site Econsultancy found that digital marketing would account for almost a quarter of total marketing budgets in 2010.
Of all the firms that participated in the study, 46 per cent said they were planning to increase their overall marketing budget for 2010, while over 50 per cent of companies are planning to increase their mobile marketing budgets.
Social networking sites such as Facebook and Twitter are set to come into their own in 2010, with 70 per cent of businesses looking to increase their spending on these areas of marketing in the next 12 months.
Linus Gregoriadis, research director at Econsultancy, said: “Digital evangelists have long been trying to get the big brands to spend more on online marketing (especially display advertising), and social media is now helping to give impetus to a second wave of marketers who are moving budgets online.
“Why? Because they see digital as crucial to brand reputation, and they’re right.”
Meanwhile, another survey released this week claimed that online spending on business to business marketing will grow by 8 per cent during the coming year, followed by a 14 per cent rise in 2012.