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Microsoft buys comparative shopping engine Jellyfish.com

Microsoft buys comparative shopping engine Jellyfish.com

The Live Search team announced that Microsoft Live search have purchased the JellyFish.com; they commented -

We want to welcome some new folks to the Live Search family - we recently purchased a company called Jellyfish.com, based in Madison, Wisconsin. Jellyfish has done some really innovative work in comparative shopping engines.We think the technology has some interesting potential applications as we continue to invest heavily in shopping and commerce as a key component of Live Search.

Interesting times ahead for Live Search.

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