A white paper study by a digital agency has linked an increase of 70% in smartphones sales led by Apple’s iPhone and Android based models to an increase of 247% in mobile web searches. This is also being driven by the increase of superphones and tablets making mobile web browsing even easier.
14% of respondents in the 18-24 and 25-34 age groups said they carried out at least one mobile internet search a day. Contrary to the large increase in mobile search volume, the survey also revealed that mobile traffic accounts for just 3% of all internet use.
With a 15% year on year drop in desktop/ laptop search web designers and brand marketers will need to develop new methods and strategies to gain full potential from the mobile opportunity by optimising their web pages and mobile app SEO/design.
According to Google UK and Ireland CEO Matt Brittin, the company designs everything for mobile first, then for other platforms. The CEO of the same digital agency quotes his view is “If you think the internet revolution is big, the mobile revolution is going to be bigger and much more widespread and faster.”
The report conductied by YouGov surveyed 2100 adults in April 2010.