It has been predicted that in the run up to Christmas 2010, online sales will be up by 16% to £6.4bn on the same period of 2009. This will bring the total online sales for the year 2010 to £57.8bn compared to £49.8bn in 2009, supporting the trend towards the increase in online shopping which will certainly create a challenge to the dominance of the high street.
The prediction follows reports in June 2010 that online shopping had increased by 22% over the past year compared to 2008/2009. In September, online shopping sales had increased by 24% year on year as consumers started their Christmas and winter clothes shopping early. Chris Webster, head of retail consulting and technology at Capgemini noted an interesting observation that consumers are starting to spread the cost of Christmas over several pay checks and we may start to see an early peak in Christmas shopping spends.
Director of HitSearch Andy Donaldson commented on the topic “ We have a variety of huge retail brands and despite the economic downturn over the past 2 – 3 years they have prospered right throughout the year. Proof that by getting the online marketing mix right, can not only buck seasonal trends, but also stabilise businesses above and beyond their bricks and mortar sales – especially during this key period for retail.”
HitSearch provides a range of search engine optimisation and pay per click solutions helping you to increase your online presence for a share in this growing trend. Call 0845 643 9289 to hear about what we can do for you.