Google have launched a real time social location application based on a heat map to help find the busiest places at the Mobile World Congress in Barcelona this week. The free app, (Heat MWC) which is available for iPhone and Android platforms, has been developed to help find the hottest places in Barcelona, including the busiest bars, stands and press conferences. Google has teamed up with ad agency Jung von Matt Stockholm to develop the app which finds the hottest place in Barcelona at any time.
The app can filter people down to which mobile handset they’re using or which country they are from. It also uses Bump API technology to allow users to swap contact details by bumping their handsets together.
Sony Ericsson has launched a new handset at the conference which runs from the 14th -16th February, the Xperia Play on Android 2.3 platform. Allows users to download and play PlayStation games, this groundbreaking handset features a sliding PlayStation style controller. The Xperia Play is set to launch in the UK in April 2011 and is said to be the first of a number of handsets that meet Sony's new standard for gaming mobile phones. These are aimed at the growing trend of users moving towards mobile phones rather than dedicated portable gaming devices.