It has been revealed in a survey that 40% of UK businesses get no visitors at all to their website through Pay Per Click (PPC) or Search Engine Optimisation (SEO). It also showed that 91% of businesses do not do any PPC advertising online.
Search Engine Optimisation is the process of understanding how Search Engines calculate their search results and applying that understanding to enable your website to appear as high in their results as possible. It should be an essential aspect of any company who seeks to maximise a return on investment for their online marketing activities. Over 90% of online traffic is from natural organic listings as opposed to Pay Per Click traffic.
If your company is not maximising its potential in this area then you are missing out on the vast majority of clicks from search engines, SEO should be the foundation of all online marketing campaigns.
Pay Per Click involves positioning your business in the Search Engine Results Page (SERP) for a selection of terms that your potential customers use, to search for the products and services you offer. You then pay for each of these visitors as they come through to your website. The benefit of PPC is that as soon as the account has been setup with the major search engines, which usually takes around 5 - 7 working days, traffic is instantly driven to your desired website from a fixed monthly budget of your choice. PPC provides one of the most measureable ways of driving ROI "immediately" through your website.
The survey, carried out by a web design company, looked at 10,000 UK registered websites, only 9% of these websites actively use PPC online marketing to get their name, website address and their marketing message in front of potential customers searching for their products.
To improve traffic coming to your website, an online marketing strategy is needed to increase your website’s visibility to potential customers. This includes SEO, PPC, link building affiliate marketing, social media marketing and reputation management. These elements of online marketing work together to ensure your website has maximum reach to potential customers. Implementing an appropriate online strategy will enable your website to work as an efficient marketing tool to increase sales for your business.
HitSearch Limited, Liverpool based online marketing agency offer a one stop shop for online marketing services including PPC and SEO, right through to providing detailed reports that afford our clients the ability to see the dramatic returns on their investment generates.