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Union Strikes Highlight Impact of Social Media Campaigns

Union Strikes Highlight Impact of Social Media Campaigns

This week has seen hundreds and thousands of public sector workers hold strikes and protests against proposals by the Government to increase the retirement age, and the amount of money workers should pay into their pensions.
It is estimated that around 750,000 people participated in picket lines and protest marches across Britain on Thursday, with workers from a variety of different sectors, including teachers, border control officers, civil servants, jobcentre workers, and even driving instructors.

J30 Union Strikes

The industrial action was labelled the "J30" strikes, and users on Twitter have been utilising the #J30 hashtag in order to spread the word, whether it be general discussions about the strike, to make arrangements with other union members, or providing live updates from the marches and picket lines.

Speaking to the Guardian, two of the workers involved in the J30 assembly network, Alex Long and Steve Walker, said: "The use of social media tools in this new movement have meant that ideas travel further, drawing in new and younger participants, many of whom have never been involved in a trade union or in workplaces that are unionised."

Of course, this is an analysis that can be applied to almost any social media campaign. If you need to get your message across to the masses and increase your public profile, then social media is an important tool that you should underestimate at your peril.

Whether you need to promote a new product, increase awareness of a campaign, or you simply want to boost your company’s profile, using social networking sites such as Facebook and Twitter is one of the easiest, cheapest, and most effective ways for you to reach out to your target audience.

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