The name of the SEO game is ensuring that a search engine will successfully discover your page and present it as near to the beginning of its results list as possible. In order to maximise your site’s search engine potential you’ll need to populate your pages with the relevant keywords and key phrases, for whatever demographic you’re hoping to reach.
We know that one important way to make this possible is to include as much useful, relevant and original information in the page as possible. But it’s just as important to remember that this body of content is not the only parts of your page that the search engines can read.
When a search query is entered, the search engine instantly fires it’s crawlers into the world wide web and roots out all of the pages with the relevant key words, then orders these pages based on the exactness of their relevance, the quality and reliability of the information and a number of other factors.
Search engines fish keywords and phrases, not only from the body content of your page, but also any text links, image ALT attributes and even your domain name.
Your domain name is a means of finding the site directly. But why not kill two birds with one stone and make it rich in relevant keywords? That way it stands a better chance of being found indirectly, too. Similarly, while a text link will lead users away from the page in question, they can also ensure that new users successfully find the page, if they contain the right keywords.
An image ALT attribute is a body of hidden text associated to an image on your page. But while this text may not be visible on the screen it is very much visible to the search engine, meaning even this could improve the search performance of your site.
There are many opportunities to include relevant key words throughout your page, and if you neglect any of them, you’re not helping your site to reach its full potential.