Anchor text, or link text, is the visible, clickable text in a hyperlink, and is widely considered to be one of the most important weapons in the search engine optimisation arsenal. This is because anchor text is known to hold significant weight in search engine rankings.
If your anchor text is relevant to the significant keywords or key searches that you wish to optimise, then your website stands a greater chance of ranking highly in the searches that benefit you most. This makes the selection of anchor text wording tremendously important to good SEO. This leads people to focus much more care and attention on their anchor text, than the rest of the text around it.
But unless you optimise all of your text content, both anchor text and the rest of the body text around it, you could be selling yourself short.
Make all of the text around your hyperlink relevant to the subject matter, while maintaining natural cohesive language, so as not to harm you placement in the search engine rankings. Surround the link with descriptive text. This has the direct benefits of drawing the user in to use the link, but also makes the page very appealing to those roving search engine spiders. That is what good SEO is all about.
Don’t waste your anchor text with generic phrases like ‘click here’ or ‘homepage’, make sure this all important content screams relevance to key topics, then embed it into descriptive text which is also relevant to the subject matter.
You’ll be surprised at what a difference it could make to your site’s SEO performance.