If you’ve read any of these articles previously, you’ll know that there are a number of tools and techniques which can be used to improve your websites Search Engine Optimisation, or SEO, and ensure that you feature highly within search results for the keyword searches that you want to target.
These methods effectively place your search engine destiny in your hands, but there are certain forces outside of your control which could also be the difference between success and failure. It’s important to be aware of these factors, so that you can avoid them.
One such deciding factor which could affect your search engine ranking through no fault of your own is indirect or undeserved blacklisting. This can sometimes occur if you run your website from a shared server. If you are on a proxy with a spammer or a banned site their negative notoriety will affect your search engine performance and even your ranking, in spite of the fact that you may not have done anything wrong.
For this reason it is always recommended that you perform a blacklist check, if you’re using a shared server.
A DNSBL (DNS-based blackhole List, Block List, or Blacklist) is a list of IP addresses published through the Internet Domain Name Service and is often used to publish addresses of computers or networks linked to spamming. Using a blacklist check, you’ll be able to see if you are on a proxy with a spammer or a banned site. If so, it is fair to assume that their negative search engine performance will affect your own.
The best SEO performance on the web can’t help you a great deal if the search engine spiders thinking that your website is spam. That’s why you need to distance yourself from spammers and web villains to make sure that your SEO efforts are not in vain.