We all know that one of the crucial elements of a Search Engine Optimisation (SEO) campaign is to populate your page with as much keyword rich text content as possible without diminishing the usability of the page.
There may be temptation to merely slap together chains of the most useful keywords to your site. Surely the more times the right keywords appear, the more relevant you’ll appear to search engines, right?
Search engines are dumb, but they’re not that dumb. Keywords might help the search engines find you, but if your text content doesn’t read naturally in quality, grammatical sentences, these search engines aren’t going to make it easy for the user to find you; because you’ll rank lower than plenty of sites with keyword optimised but legible text.
Search engines want to provide users with the most useful information available. Therefore the secret is to cultivate good quality text which naturally includes the best selection of keywords and key phrases possible, without jeopardising the overall quality.
Of course, this is not to say that pinching some great text from a competitor site will guarantee you better search engine performance either, because duplication is one of the biggest search engine no-no’s possible.
If your text content isn’t original you are unlikely to rank very highly as a result, and the lower down the rankings that you feature, the less chance you have of winning the search user’s attention.
So, the secret to better SEO through text is to produce quality, informative and wholly original text which is rich in the keywords for which you are trying to rank, but not at the expense of all of the other factors. It’s not always easy to produce text that fits all of these criteria, but climbing to the summit of the search engine rankings is not an easy task.
If you want results, you’ll have to put in the effort, but if you observe the rules with regard to the text content of your page, you’re guaranteed to improve your SEO performance.