There are many ways, methods and techniques to improve your site’s search engine performance. But it is important to remember that there is no single measure to carry out; a magic button to press. If there was a definitive, one-shot process to improve SEO, everybody would do it, but we can’t all occupy the number one slot in a set of Google search results; it’s enough of an achievement to make the first page.
The best way to ensure a successful SEO strategy is to work on it frequently. The search landscape changes daily, you have to be ready to work on your site and cater to search engine tendencies as often as possible.
As discussed in this very blog, one of the things that search engines favour is keyword intensive, but coherent, useful and completely original text content. They want to provide this handily to the search user because they think it will be useful. Another of the criteria they look for in their text content is how recent or up to date it is because this is another quality they want to provide to the search user, the most bang up to date info.
So the more frequently you update your site and contribute to your SEO, the more successful you’re likely to be.