Google will kill Slide, the social networking company acquired in 2008, in order to focus greater effort on Google+.
Slide, the social apps company will be dissolved and most of its employees redirected to other Google positions. As a result, Slide founder and Google vice president Max Levchin will leave the company.
A Google spokesperson said “Max has decided to leave Slide and Google to pursue other opportunities, and we wish him the best. Most of the team from Slide will remain at Google to work on other opportunities.”
Google will discontinue the majority of Slide applications, barring social contest site prizes.org.
After selling PayPal to eBay in 2005, Levchin founded Slide and at its peak the company lead the way for social networking with apps like FunWall, Fortune Cookie and Super Poke; before rivals such as Zynga stole much of its limelight and weakened its influence.
The company was acquired by Google in 2008, as part of its attempt to combat Facebook in the social networking stakes.
Since then Slide has operated as an independent entity and released apps like Disco and prizes.org without gaining mainstream attention. Slide has been sacrificed as Larry Page attempts to streamline Google operations and place all of his eggs in the Google+ basket.
It seems Page isn’t afraid to admit defeat and cut unsuccessful projects before they become a drag on the company. It will be interesting to see what Levchin does next.