Search engine optimisation, or SEO, involves amending your site in order to demand the maximum amount of attention from search engine scanners whilst adhering to a set of abiding principles in order to rank highly within the list of search results which the search engine returns to the user.
There are a number of ways to alter the makeup of your site, however subtly, in order to achieve these goals and doing so could prove crucial to your business. These SEO friendly measures involve adding plenty of keyword rich text content to the body of each page, altering title tags in order to include lots of crucial keywords, and other tactics, largely related to the keywords and key phrases at the core of your modus operandi.
So SEO is a big, red button that you can hit to transform your website into Google’s best friend, right?
Sorry, that’s not how it works.
The Search Engine landscape changes on a daily basis, and in order to cultivate success, you have to prepare to be so adaptable yourself. One of the many reasons that SEO is in a constant state of flux is because search engines look favourably upon new, fresh content. Search engines want to provide their users with the newest, most relevant information possible, so the more frequently you freshen the content of your page, the more attention you demand from the search engines and the higher you are likely to appear within their returns.
It can be a laborious and painstaking process, but it really is a case of ‘no pain, no gain’ in the SEO game.