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Reach the Largest Possible Audience by Posting to Facebook and Twitter at the Optimal Time

Reach the Largest Possible Audience by Posting to Facebook and Twitter at the Optimal Time

If you’d like your Twitter link to reach the widest possible audience, post on a Monday between the hours of 1:00pm and 3:00pm; that is the recommendation of link shortening and tracking service bit.ly in a recently released series of data.

The internationally recognised linking service, bit.ly, has revealed the best and worst times to post links onto popular social media platforms, including Facebook, Twitter and Tumblr.

To gain the optimum effectiveness when posting links on Twitter, bit.ly claims it best to post between 1:00pm and 3:00pm, especially on the earlier days in the week. Tweets sent during this period prove to enjoy a much higher click rank. At the other end of the scale, links posted after 8:00pm should be avoided along with anything after 3:00pm on a Friday.

Facebook, meanwhile, works to a different timeframe altogether. Links posted between 1:00pm and 4:00pm receive the greatest interest, whilst 3:00pm on a Wednesday holds the title of best possible time to post a link on Facebook.

Links posted before 8:00am and after 8:00pm do not enjoy the optimum user attentions. Click throughs grow in number from 9:00am onwards but users would be wise to wait until 11am to post their link. Traffic then diminishes from 4:00pm.

Tumblr by comparison has a grossly different user pattern, which may perhaps be explained by greater user activity outside of the workplace, and also a different user demographic. Bit.ly suggest that users wait to post links until 4:00pm to post important blog content and also report that posts uploaded after 7:00pm enjoy the greatest activity.

Friday evenings are also recommended as high traffic timing, which is in direct opposition to Facebook and Twitter. Traffic peaks between 7:00pm and 10:00pm on a Monday and Tuesday.

Andrew Redfern, Hitsearch Director, said "Learning about the culture and behaviour patterns of your business’s preferred social media channels can allow you to optimise the returns and the generation of interest in the links your post; allowing you to generate the greatest interest in your content."

Please note that the bit.ly report, from which this information was sourced, offered all timings in American ET. Adapt these figures to the appropriate time zone in which you are based.

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